Shanghai, October 8 (Gasgoo.com) China's auto giant FAW-VW said it will not cease production of Bora Classic recently, Chongqing Commercial Daily said yesterday.
Rumor has it that Bora Classic production has been halted to make way for the upcoming New Bora when FAW-VW showcased its New Bora and Olympic models lineup at the Chengdu auto show last month. FAW-VW denied this saying and stated that the company will not cease production of Bora Classic.
According to a FAW-VW executive, FAW-VW will not rashly halt production of a model which still has the market demand. He said the Bora Classic is still under production.
Since it was launched in December, 2001, the Bora, known for "drivers' favorite," has appealed to numerous young consumers thanks to its burly design, excellent performance, powerstrain, safety and conformability. Its average monthly sales of up to 6,000 have proved that Bora Classic still has a considerable market share in China.
Analysts said there is no reason for Bora Classic's production halt as it keeps stable sales. Bora, as a successfully positioned model, will see FAW-VW’s strategy in the segment market with New Bora going on sale.
Bora Classic