CLEAR is focused on projects that clarify the future demand for products and services as a result of changes in technology, markets, business processes and legislation. It creates business models that form an integral part of clients' strategic planning processes, particularly, though not exclusively, during the new product planning phase. Its unique skill is bringing together an understanding of technology and markets to clarify the business implications, and generate strategic plans, which can be readily implemented.

Clients include manufacturers, service companies, investment banks, management consultants, private equity companies and government bodies.