Nanjing MG Automobile Co., Ltd. (NAC MG) was founded in the Pukou High-Tech Development Zone on March 27, 2006. It was established by the Nanjing Automotive Group Corporation (Nanjing Automobile) following the acquisition of the assets of the 100-year old MG Rover company and Powertrain Limited of the UK in order to enhance their capacity and development, and restructure their product offering.
With a total investment of RMB 3.5 billion, NAC MG covers a total area of 1,200 mu, and has a total floor area of 300,000 m2. It owns the world's largest powertrain factory also boasting one of the largest product ranges. It is China's sole automated welding plant and houses a production line developed in the UK. Future annual production capacity is estimated at 200,000 whole vehicles, 250,000 engines and 100,000 gearboxes.
The development of new models has been undertaken by NAC MG.. Using the advanced foreign R & D and production equipment, MG Automobile plans to achieve advances in development, enhance R&D capability, and establish itself as an international brand with class leading products using the latest technology. The NAC MG has integrated British culture and heritage into its products and has become the first international high-end brand in China. It endeavours to "accelerate people's heart beats", and aims to create a brand for the Chinese upper class with products which will demonstrate their success, passion and personality.
NAC MG is initially focusing on the production of the MG7 and MG3 saloons, and the MG TF sports car. Using its extensive R & D and innovation capabilities, MG Automobile will launch one or two new vehicles every year. In addition, its entire range of engine products will also enhance its competitiveness in the powertrain domain, and provide strong support for the development of new products and its drive for higher levels of efficiency and greater economies of scale.
NAC MG has set its international objectives. It plans to exploit the domestic and international markets using the two manufacturing bases in Nanjing and the UK. Therefore, it is estimated that production will reach 200,000 vehicles within five year which is considered to be both competitive and sustainable. In addition, NAC MG will take full advantage of the strength of the former MG brand and former international sales network to promote the first international brand produced in China, allowing rapid entry into the international market. It aims to create a strong Chinese-owned international automobile brand and become a global player.